Daily Fantasy

FanDuel Rebrands and Goes Live With Week 1 NFL Contests

It’s been a long, rough offseason. DFS changed forever in the 176 day gap between Super Bowl 50 and the return of NFL contests to FanDuel. we lost DFS in several states, saw DFS return in several states, lost CFB forever, and recently caught wind of a potential FanDuel/DraftKings merger.

In the end, we are in a much better place today. Finally regulated, Daily Fantasy Sports has moved out of it’s infancy and is finally here to stay.

FanDuel is celebrating the new NFL season with a totally new look, a complete redesign of their website, a new logo, and some awesome new features and products. Oh yeah, and NFL contests are live in their game lobby! Before we jump into their week one slate of games, let’s take a look at the changes FanDuel released on Monday.

fanduel-new-website

Total Rebranding and New Web Design

The new FanDuel logo is completely different from the old script logo, and the color scheme shifts from black and green to blue and white. It’s a refreshing new look, FanDuel continues to lead the industry in design and UX. They have been light years ahead of any of their competitors for years now, and this redesign just pushes them even further into the lead.

fanduel-shieldOverall, the website and lobby didn’t change much in terms of functionality. You will find a full width game lobby, with tabs for different sports at the top, and different filters in the left sidebar. Despite several redesigns in the past three years, the lobby’s functionality has changed very little.

Of course the website is fully responsive, and every feature is available from any device.

New Games Coming

What we are most excited about with this new FanDuel, are the upcoming season-long leagues. We don’t have all of the details for these new leagues, but it looks like you will be able to create and manage a season long league right from your FanDuel account. We have to assume it will operate like a classic season long league, with FanDuel managing the interface, scoring, and payouts.

This is a genius development, because it bridges the gap that exists between daily and season long fantasy leagues. However, we doubt that this interface is meant to replace Yahoo! or ESPN, FanDuel will have had to build out a ton of features, and season long contests don’t turn over fast enough for that venture to be worth while.

That being said, even as a more casual way for you to connect with friends that don’t enjoy daily leagues, but love season-long fantasy football, this is a win. We expect to see this feature fully released in the next week, and will immediately provide a review and maybe even kickstart it with some Freaks leagues of our own.

new fanduel design and lobby

FanDuel Week 1 Contests

So the new products are something we are really looking forward to, but our favorite product went live last week and that’s NFL contests on FanDuel. Looking over the first slate of contests, FanDuel has a Sunday Million with a top prize of $200,000. This contest is less than 24 hours old and is already 2% full. Our guess is there are at least three of the contests by week 1 kickoff.

Player pricing looks pretty accurate for pre-preseason pricing. There are a few names that jump out as being underpriced, but overall FanDuel did a great job with pricing out this slate.

That being said, we still have a full preseason to go and there will be injuries, breakout players, positional battles, and other depth chart shake ups over the next month. This always results in a ton of value in the $5,000-$6,500 price range, which puts even more pressure on nailing your picks in the $7,200-$10,000 range.

Keep an eye on our NFL page to get our week 1 picks as soon as they come out. We will also have updated player ranking adjusted for FanDuel values by the end of this week. Football is back!

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